Reader's opinion
On average, the Progressive Magazine is read by another 2-3 persons except the recipient. In modern retail the average is slightly higher, at 3.3 persons. In 7 cases out of 8, Magazinul Progresiv is read by other people apart from the addressee, these ones being job colleagues. 
79% of respondents said they were highly influenced or somewhat influenced by the information written in Magazinul Progresiv when they take decisions in their daily activities. Those who are the most influenced come from the food and mixed stores.
Almost all the Progressive Magazine readers (92%) are interesed in the advertising in the magazine. More than a third of the respondents considered advertising as very useful. Mixed store representatives showed an even higher intereset with almost half of them saying that the ads are very useful.
For the majority of the respondents, information about products (features, package) and price are the most interesting. Aspects regarding price are slightly ore interesting in the case of mixed food stores compared with the rest. Mixed stores are those who appreciate the supplements most. All considered the supplements, either very useful, or useful. Among them, “Store Equipment” is the best known, being mentioned by more than a third of mixed and food stores readers.
* Source: Magazinul Progresiv research study accomplished by Nielsen during August – September 2008.
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